B2B SEO all starts with expertly crafted content. This essentially has two parts: Buyer Intent Keywords and SEO Optimized Content. Buyer intent keywords are words or phrases that buyers most often search when looking to pay for our clients’ services. Once we identify those, we write website copy that Google's algorithms recognize as the most relevant content for the keywords.
As the leading B2B SEO agency, Lead Hounds has this process down to a science. The beauty of buyer intent keywords is that we can use them to target leads at the end of the sales funnel, when they have already decided to pay for something. Rather than trying to convince someone that they need your product, we help the ones who know they need it to find the best company for the job: yours!